Dulux had a challenge: a global trend towards decorating everything white, which wasn’t ideal when they offered over 1,200 colours of paint.
We highlighted the “transformational power of paint” through storytelling – tales of streets turning into art shows, garages becoming cinemas, and stairways becoming walkways to fame. Et Voila, “Let’s Colour” was born – a movement to bring vibrancy to rooms, homes, streets, and cities worldwide.
Playfully dubbed “Project Slough,” the campaign gained acclaim for its emotional appeal, positioning Dulux as more than a paint brand – a force for social good.
Director: Siri Bunford | Producer: Cressida Luxton
Client: Dulux | Agency: Havas/EuroRSCG
Client: Dulux | Agency: Havas/EuroRSCG