Ditch the groom, drive the car, and get the man.
The “White Wedding” spot is a twist on traditional wedding expectations.
Symbolising the 206’s irresistible appeal, this ad was part of the broader “Drive Sexy” campaign, aimed at emphasising the allure and style of its vehicles.
Set to a female vocal rework of Billy Idol’s iconic track, the spot captures the boldness that appealed to a younger, fashion-conscious driver, cementing the 206’s status as one of Peugeot’s best-selling models globally, particularly in Europe.
Director: Jeff Labbe | Producer: Sonny/Laura Middleton
Client: Peugeot | Agency: Havas/EuroRSCG
Client: Peugeot | Agency: Havas/EuroRSCG