Cats are cool—just look anywhere on the internet. Dogs are loyal and excitable; breeds like Bloodhounds, for instance, are expert sniffers. Foxes, meanwhile, are crafty.
Similarly, customers have their own unique traits: some sniff out bargains, some wait for the perfect moment, others just browse or linger, and some are wise and discerning.
This campaign captured seasonal changes and events with a visual twist, drawing attention across multiple demographics and establishing a distinct visual language and tone for The Boulevard in the Irish retail landscape.
