How do you show 73 product lines in one TV ad?
Easy.
A Christmas love story where our hapless suitor, woos his girl with multiple trips to The Range. From light up reindeers to mischevious elfs and everything in between.
The Range's Christmas ad campaign resulted in significant success for the retailer, driving a strong festive period and its highest profits to date. Credited with boosting brand awareness and increasing both in-store and online traffic during the season it reinforced The Range's position as a leading destination for affordable homeware, gifts, and decoration.
Director: Tim James Brown | Producer: Alan Traquair
Client: The Range | Agency: BWP
Client: The Range | Agency: BWP