As part of a drive to enhance sector engagement, the Trafford Centre launched an ambitious campaign to reconnect shoppers with in-person retail post-pandemic.
The campaign featured a three-day “Beauty Unfiltered” event, an immersive and inclusive experience that allowed visitors to interact directly with beauty brands and enjoy live entertainment. Celebrating beauty across gender, sexuality, and culture, it created a lively atmosphere. The campaign increased footfall and brand engagement, generating over 1 million social media impressions and boosting website traffic by 62%.
