The Trafford Centre’s Endless Fashion campaign celebrated the mall’s 25th anniversary with a nostalgic, forward-looking event, marking the venue’s legacy in British retail and fashion.
The campaign featured street-cast Mancunians showcasing styles inspired by decades past, present, and future, taking us on a journey through evolving fashion trends. The creative backdrop was Manchester itself, depicted at its vibrant best.
A follow-up event included live performances – notably by popular ’90s group B*Witched – in a showcase highlighting Trafford Centre’s ongoing commitment to sustainability, innovation, and community in Manchester.
Director: Simon Aboud | Producer: Hans Elias
Client: Trafford | Agency: BWP
Client: Trafford | Agency: BWP
